Tyler Sales Company, Inc.
2100 Park Street Muskegon Heights, MI 49444
Phone: (231) 722-3557
Fax : (231) 726-5674
www.tylersalesco.com
Owners
Jim Tyler, President
jimtyler@tylersalesco.com
Tom Schultz, Vice-President/GM
tomschultz@tylersalesco.com
Key Employees
Jon Hanichen, Sales Manager
jonhanichen@tylersalesco.com
Bo Jacobs, Operations Manager
bojacobs@tylersalesco.com
Elaine Skantz, Office/HR Manager
eskantz@tylersalesco.com
Jesse Thompson, Sales Execution/On-Premise Manager
jessethompson@tylersalesco.com
Corey Swainston, Sales Supervisor/Non-alcohol Manager
coreyswainston@tylersalesco.com
Total number of employees: 48
Number of merchandisers: 12
Number of sales reps: 7
Number of sales supervisors: 2
About Us
Founded in 1934, Tyler Sales Company is a third generation family-owned beer distributorship that proudly supplies retailers in Muskegon, Newaygo and Oceana counties with the world’s finest beer products. Throughout the years the company’s success has been built upon a foundation of superior customer service, strong supplier partnerships and an unwavering commitment to involvement in the communities it serves. Tyler Sales Company plays a major role in sponsoring local community events and activities which add to the vibrancy and success of the Muskegon area.
Community Involvement
Major Company donations or charitable organizations supported: United Way of the Lakeshore, Muskegon Catholic Schools, Covenant Academy, Boys & Girls Club, Folds of Honor
Counties Served
Muskegon
Newaygo
Oceana
Total Market population: 253,622
Current Suppliers
National:
Anheuser-Busch, New Belgium, Gambrinus, Canarchy, Monarchy, Rhinegeist, Sazerac, Geloso Beverage, Future Proof, Taste of Florida, Red Bull, Liquid Death, Arizona Iced Tea
Michigan:
Perrin, Pigeon Hill, Grand Armory, UnRuly, Fetch Brewing, Petoskey Brewing, Stormcloud Brewing, Rochester Mills, FÜL Beverage, Blake's Cider, Good Boy Vodka
Competitive Advantage
Market share leader
Superior customer service
Highest sales and delivery frequency among wholesalers in the market
Local community involvement
7-day per week merchandising support
Refrigerated draft delivery
Muskegon Market Dynamics
Off-Premise chain accounts represent over 55% of total market sales
Inner-city off-premise accounts (Muskegon Heights) represent over 10% of total market sales
Michigan craft beers represent over 40% of total market taps
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Retail Account Information
Off-Premise Accounts: 215
On-Premise Accounts: 170
Taps in Market: 919
Company Taps: 450
Company Share of Taps: 49%
Chain Accounts Serviced
Off-Premise Accounts:
Meijer
Wal Mart
Sam’s Club
Speedway
Wesco
Blarney Castle
Marathon Oil
GPM Midwest
Rite Aid
Walgreens
CVS, Target
Dollar General
Family Dollar
J&H Oil
Harding's Market
Schmuckel Oil
Leppink's
On-Premise locations:
Buffalo Wild Wings
Texas Roadhouse
Holiday Inn
Delta by Marriot
Applebee's
Red Robin
Chili's
Red Lobster
Olive Garden
Pizza Hut
Festival & Event Accounts
Major Venues/Special Events/Festivals serviced within the market:
Trinity Health Arena, Electric Forest Festival, Michigan Irish Music Festival, Muskegon Parties in the Park, Taste of Muskegon, Muskegon Bike Time