Our Story

AllPoints is made up of 20 distributors forming a single network that spans the state of Michigan. Together, we’ve developed generations of relationships and are entrenched in the communities of big, urban cities and small, rural towns alike. As the largest beer distribution network in Michigan, we offer more coverage and possess more leverage than any other network in the state. In conjunction with suppliers, we utilize four delivery points throughout the state to gain logistical efficiencies and reduce costs. As a result, when you work with AllPoints, you can expect seamless coordination of ordering, shipping and delivering, ensuring every destination in Michigan has the right inventory for the thirsty customers they serve. You can count on exactly the amount of flexibility you desire and your product to be at more events, festivals, and fairs than you even knew existed. Unlike other networks, we hold ourselves to a higher standard and call on every account, big or small, with a greater frequency than anyone else. Whether it’s a local establishment in Marquette, a market in Petoskey, or a popular restaurant in Detroit, we’ll get your brand in their coolers, on their shelves, and in their hands. We’ll not only deliver your brand but enhance its demand and gain more sponsorships, helping you grow your business and get the most from your marketing dollars.  

We are AllPoints—20 distributors working together as one on a mission to deliver your product and a promise: no matter where you want to be in Michigan, all points near and far,  you can depend on us to get you there, with exceptional customer service, backed by strong connections, and a community presence that makes us local, everywhere we go.

Key Competitive Advantages

• Largest network by volume

  • Highest share of market

• More employees…more “Feet on the Street”

  • More salespeople

  • More sales supervisors

  • More delivery personnel

• Greater sales and delivery frequency

  • o Superior customer service both on and off-premise

• Smaller product portfolios

• Greater control of independent shelf sets

• Largest share of draft taps in state

• Largest share of sales to venues and festivals throughout the state

• Temperature controlled warehouses 

Our Communities

Each AllPoints distributor is deeply connected to the local communities they serve, creating destinations and sponsoring events near and far, including:

• Little Caesar’s Arena

• Ford Field

• DTE Music Theatre

• Movement

• Royal Oak Music Theatre

• St. Andrew’s Hall

• Van Andel Arena

• 20 Monroe Live

• Detroit Metro Airport

• Frederick Meijer Gardens

• Mackinac Island

• Elk Festival

• Boyne City Polish Festival

• Traverse City Film Festival

• Traverse City Beach Bums

• Cheeseburger Fest – Caseville

• Soaring Eagle Casino

• Saginaw Event Center

• Tip Up Town USA

• Michigan Irish Music Festival

• Trinity Health Arena

• FireKeepers Casino

• Lakeshore Jazz Festival

• Baldwin Trout-A-Rama

• Ludington New Year’s Eve Ball Drop

• Saginaw County Fair

• St. Johns Summerfest

• Oktoberfest – Owosso

• Kewadin Casino – Sault Sainte Marie

• Kewadin Casino – St. Ignace

• Coast Guard Festival

• Bridgefest

• Aura Jamboree

• Keweenaw Brewfest

• UP State Fair

• Cabella’s Walleye Tournament

• Uptoberfest