Smith Distributing Company
1195 East Huron Ave.
Bad Axe, MI 48413
Phone: (989)269-9757
Fax: (989)269-2595
facebook.com/smith.distributing.7
Owners
Drew Brining
President/Owner
dbrining@gmail.com
Key Employees
Dan Guza
Sales Manager
smithbadaxe@gmail.com
Tim Rader
Team Leader
radersmithdist@gmail.com
Number of merchandisers: 1
Number of sales reps: 3
Number of sales supervisors: 1
About Us
Founded in 1962, Smith Distributing Company is a fourth generation family-owned beer distributor that proudly supplies retailers in Huron and Sanilac Counties with the world’s finest beer products. Our mission is to be the best and most knowledgeable company in the industry with the goal to distribute the best products with the greatest service. Smith Distributing Company plays a major role in sponsoring local community events and activities which add to the vibrancy and success of the counties and communities we serve.
Community Involvement
Major Company donations or charitable organizations supported:
Toys for Tots
Relay for Life
Upper Thumb Ducks Unlimited
Local service organizations (Lions, Rotary)
Local Schools
Safe Place (women’s shelter)
Special Olympics
Quality Deer Management
United Way
Knights of Columbus
Counties Served
Huron
Sanilac (northwest)
Total Market population: 51,750
Current Suppliers (Beer Only)
National: Anheuser-Busch, Goose Island, Golden Road, Elysian, Geloso Beverage, Liquid Death, Cutwater, Canarchy, Kona, Beatbox, Coop Ale Works, Ghost Energy
Regional: Lean Body, Rhinegeist, Absopure, Shine Water
Michigan: Roak Brewing, Midland Brewing, Rochester Mills, Tri City Brewing
Competitive Advantage
Market share leader
Local community involvement
Superior customer service
7 day/week merchandising support
Exclusive beer supplier for 95% of festivals/events held in territory
Highest delivery and sales/service scores in the market
Local Market Dynamics
72.7% of off-premise accounts are independent
97% of on-premise accounts are independent
Rural, agricultural industry focused
41.6% of sales come during seasonal months (May-August)
Seasonal tourism (May-August)
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Retail Account Information
Off-Premise Accounts: 77
On-Premise Accounts: 72
Chain Accounts Serviced
Off-Premise locations:
Wal-Mart
Walgreens
Meijer
Meijer Express
RiteAid
Speedy Q
Forward’s Corp.
Dollar General
Express Stop
Murphy’s
Speedway
Brown’s Market
Festival & Event Accounts
Major Venues/Special Events/Festivals serviced within the market:
Cheeseburger in Caseville
Ribstock
Sebewaing Sugar Festival
Caseville Shanty Days
Port Austin Bocce Ball Tournament
Thumb Festival
Ubly Homecoming and Tractor Pulls
Harbor Beach Maritime Festival
Minden City Tractor Pulls
Mama Ruth Festival
Parisville Picnic
Elkton Autumnfest
Kinde Polka Fest
OLLH Festival