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OUR NETWORK

Petitpren Inc.

Petitpren Inc.

44500 N Groesbeck Hwy, Clinton Twp, MI 48036

Phone: (586) 468-1402
Fax : (586) 468-7669
www.petitpren.com

Owner
Brad Petitpren, President/CEO
bpetitpren@petitpren.com

Key Employees
Jamey Thompson, Vice President/GM
jthompson@petitpren.com

Jerri Baker, Corporate Controller
jbaker@petitpren.com

Jason Goodman, Director of Sales and Marketing
jgoodman@petitpren.com

Rob Herrick, Director of Operations
rherrick@petitpren.com

Suren Fonseka, Information Technology
sfonseka@petitpren.com

Taylor Ickes, Human Resource Manager
tickes@petitpren.com

Rick Amicucci, National Accounts Manager
ramicucci@petitpren.com

Austin Petitpren, Operations Coordinator
abpetitpren@petitpren.com

Alec Petitpren, Sales and Marketing Coordinator
arpetitpren@petitpren.com

Number of merchandisers: 13

Number of sales reps: 18

Number of sales supervisors: 5

Number of sales supervisors: 5

Counties Served

  • Macomb County

  • Portion of Wayne County including the city of Hamtramck

Total Market population: Over 900,000 people in our territory

 

About Us

Founded in 1933, Petitpren, Inc. is a fourth-generation family-owned beverage distributor, proudly serving retailers in Macomb County and a portion of Wayne County that includes the city of Hamtramck. The company has built its foundation on delivering superior customer service, establishing strong relationships and partnerships with suppliers and customers, and giving back to the surrounding communities. Petitpren Inc. is actively involved in sponsoring local community events and activities, contributing to their growth and success. By prioritizing sustainability and innovation, Petitpren, Inc. continually seeks to enhance its product offerings while minimizing its environmental impact. This commitment improves customer satisfaction and reinforces the company's dedication to fostering a vibrant community for future generations.


Community Involvement

Major Company donations or charitable organizations supported:

  • Mt. Clemens Art Center

  • Mt. Clemens Downtown Development Authority

  • Special Olympics

  • Sterling Heights Regional Chamber of Commerce

  • Student Leadership Service

  • The Rainbow Connection

  • Turning Point of Mt. Clemens

  • Wigs for Kids

  • Care House of Macomb County

  • Full Circle Foundation for Autism and intellectual disabilities

  • Local Lions and Kiwanis Club

  • Macomb Center for the Performing Arts

  • Macomb YMCA

  • McLaren Macomb Foundation


Current Suppliers

National:
Anheuser-Busch InBev, Diageo Beer Company, New Belgium Brewery, Molson Coors Beverage Company, Pabst Brewing, Heineken N.V., Paulaner USA, Carbliss Cocktails, Good Boy Vodka, Happy Dad Seltzer, Arizona Beverage Company, Monster Brewing, Beatbox Beverages, SipMARG, Geloso Brewing, Sazerac, Patco, Tilray, Spiked Spindrift, Rhinegeist Brewing, Playboy Spirits, LLC, Loverboy, FUL Beverages, Go Brewing, Best Day Brewing, Bravus Brewing

Michigan:
Blake’s Hard Cider, Vosa Spirits, The Mills Brewery, Petoskey Brewing, Perrin Brewing Company, Benchmark Beverages, Black Calder Brewing, Right Brain Brewery, Detroit Liquid Ventures.

Non-Alcoholic:
Liquid Death, Red Bull Energy, Bucked Up Energy, Red Con 1 Energy, Langers Fruit Juice, Lean Body Protein, Hoist Hydration, Great Lakes Coffee, Jarritos Soda, C2O Coconut Water.


Competitive Advantage

  • Dedicated Reset Team

  • Dedicated Special Events Coordinator

  • Full service festival support with cold storage and dispensing equipment

  • Highest sales call and delivery frequency among wholesalers in the market

  • Market share leader in off-premise shelf space

  • Market share leader in on-premise taps

  • Market share leader in volume

  • On and Off-Premise segmented sales force

  • Refrigerated draft delivery

  • Seven days a week merchandising support


Local Market Dynamics

  • Macomb County, consisting of 27 local units of government, is a diverse market that spans from rural to urban areas. It is characterized by dynamic urban clusters, expansive networks of industry and commerce, pristine natural features, and bountiful agricultural lands.

  • Over 30 miles of shoreline, 57 miles of rivers and streams, and a one-mile international border with Canada. There are 26 marinas in Macomb County and 10 public access sites on the lake servicing over 400,000 registered boats.

  • Macomb County is a hub for aerospace and defense, hosting over 1,100 companies, including the U.S. Army Tank-Automotive Armaments Command (TACOM), which is headquartered in Warren.

  • Selfridge Air National Guard Base is a joint military base hosting various Air Force, Army, Navy, Marine Corps, Coast Guard, and Customs & Border Protection units, including the Michigan Air National Guard's 127th Wing.

  • Macomb County stands as the epicenter of automotive manufacturing, hosting major automakers such as Ford Motor Company, General Motors, and Stellantis. Additionally, it is home to over 1,600 manufacturers, including those that produce transmission and powertrain components, vehicle seating and interior trim parts, gasoline engine components, and brake systems.


Download a printable PDF of this information

 

Retail Account Information

  • Off-Premise Accounts: 700

  • On-Premise Accounts: 550

  • Off-Premise

    • Chain accounts represent 55%

    • Independent accounts represent 45%

  • On-Premise

    • Independent accounts represent 95%

    • Chain accounts represent 5%


Chain Accounts Serviced

Off-Premise locations:

  • Meijer

  • Kroger

  • 7-11

  • Walmart

  • Speedway Gas

  • CVS Pharmacy

  • Walgreens

  • Sam’s Club

  • Costco Wholesale

  • Marathon Oil

  • Dollar General

  • Target

  • Family Dollar

  • Circle K

  • Total Wine and More

  • BJ's Club Store

  • Chillbox

  • Murphy's Oil


Venues & Special Events

Major Venues/Special Events/Festivals serviced within the market:

  • Michigan Lottery Amphitheatre at Freedom Hill

  • Jimmy Johns Field (Independent Minor League Baseball)

  • Armada Fair

  • Richmond Good Old Days Festival

  • New Baltimore Bay-Rama Festival

  • Sterlingfest Art and Music Fair

  • St. Clair Shores Music on the Lake

  • Sterling Heights City events

  • Petitpren Inc. services 93% of all special events/festivals in Macomb County totaling 82


Total Customer Service Score: 91%

  • Delivery Service Score:  96%

  • Sales Service Score:  90%