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OUR NETWORK

Peterlin Distributing

Peterlin Distributing

55980 US Highway 41
Calumet, MI  49913

Phone: (906)337-0213

Fax: (906)337-5239

www.peterlindistributors.com

Owners
Ferdinand Peterlin
President
ferdy@peterlindistributing.com

Key Employees
Mark Almquist
Vice President
mark@peterlindistributing.com

Bill LaBissioniere
Sales Manager
bill@peterlindistributing.com

Leslie Turnquist
Office Manager
leslie@peterlindistributing.com

Total number of employees: 19

Number of merchandisers:  4

Number of sales reps: 4

Number of sales supervisors: 2

About Us

 

What defines a “good” company? Answers may vary from a good product to customer service, satisfaction, community service and on and on. We believe it is a combination of these along with honesty, hard work, and dedication that will not only bring success to a company, but allow for mutually beneficial business relationships to form.  Award winning service is what Peterlin Distributing is about. Originating from Baers Market, the Peterlin Brothers began to see what they could do in the industry; leading to Peterlin Distributing that was started in 1939 by the three brothers Ferdinand, Roman, and John Peterlin. Peterlin Distributing continues to be a family owned and operated business. Founded on the idea that quality products and exceptional customer service can and should be provided to everyone, the first Peterlin Distributing warehouse was opened in historic Calumet Michigan alongside the old railroad track just outside downtown. Over the years, Peterlin Distributing has grown, evolved and is now beginning to optimize business operations in our 7 county reach. Throughout the decades, we have navigated a constantly changing market and have been able to build ourselves to what we are today: a wide-reaching distribution center responsible for well over half of the market share in overall beer.


Community Involvement

Major Company donations or charitable organizations supported:

  • Calumet Lions

  • Michigan Sheriffs Association

  • Houghton County Food Pantry

  • Keweenaw Chamber of Commerce

  • UP Whitetails Association 

  • Copper Harbor Trails Club

  • Keweenaw ATV Club

  • Keweenaw Random Acts of Community Kindness

  • Calumet Sports Booster Club

  • Hancock Sports Booster Club

  • Houghton Sports Booster Club

  • Ducks Unlimited

  • Omega House 

  • Knights of Columbus

  • Copper Dog 150

  • Keweenaw Community Foundation

  • Keweenaw Car Show


Counties Served

  • Gogebic

  • Iron

  • Dickinson 

  • Houghton

  • Baraga

  • Ontonogan

  • Keweenaw

Total Market population: 108, 000


Current Suppliers (Beer Only)

National: Anheuser-Busch, Miller Coors, New Belgium, Pabst, Deschutes, Ballast Point, Cigar City, New Castle, Hofbrau, Flying Monkey, New Holland, Cameron’s,  GK Skaggs,  Ayinger, Constellation, Konig, Warsteiner,  Paulaner, and Nickel Brook

Regional: Hinterland, Point Brewery, Trouble Brewing, Forgotten Fire, Minhas, Rhinelander

Michigan: Right Brain, Rochester Mills, Blackrocks, Frankenmuth, Blake’s Hard Cider, Paw Paw, Schmohz, Saugatuck, Badass, Brewery Terra Firma, Elk Brewing, Roak Brewing, Midland Brewing, Perrin, Latitude 42, Virtue Cider


Competitive Advantage

  • Young and aggressive management and sales team

  • Financially able to overspend on promotions to build up long term sales

  • Celebrating 80 years in business in 2019 1957 Ford Firetruck converted to draft dispenser to use for special events

  • Quality is number one priority

  • Diverse portfolio enables us to serve our customers better than others

  • Service structure that is second to none in our territory


Local Market Dynamics

  • Michigan Tech University is major influencer in our market.

  • Finlandia University is also in our market

  • Copper Harbor is a destination mountain biking, hiking, kayaking, camping location.

  • Lake Superior surrounds our territory and our weather is influenced by it.

  • In the winter of 2016-2017 we received over 300 inches of snow


Download a printable PDF of this information

 

Retail Account Information

  • Off-Premise Accounts: 137

  • On-Premise Accounts: 140


Chain Accounts Serviced

Off-Premise + number of locations:

  • Wal-Mart (3)

  • Walgreens (3)

  • Shopko (5)

  • Krist Oil (19)

  • Holiday (8)

  • Dollar General (5)

  • Murphy Oil (2)

  • Econo Foods (2)

  • Campioni (9)


Festival & Event Accounts

Major Venues/Special Events/Festivals serviced within the market:

  • Copper Country Firefighters Tournament

  • Keweenaw Brewfest

  • Baraga Brewfest

  • Bridgefest

  • Aura Jamboree

  • L’Anse Fishing Tournament

  • Portage Health Ride the Keweenaw

  • Total Number of Events/Festivals held within market: 7

  • Total Number of Events/Festivals serviced by company: 5