Peterlin Distributing
55980 US Highway 41
Calumet, MI 49913
Phone: (906)337-0213
Fax: (906)337-5239
Owners
Ferdinand Peterlin
President
ferdy@peterlindistributing.com
Key Employees
Mark Almquist
Vice President
mark@peterlindistributing.com
Bill LaBissioniere
Sales Manager
bill@peterlindistributing.com
Leslie Turnquist
Office Manager
leslie@peterlindistributing.com
Total number of employees: 19
Number of merchandisers: 4
Number of sales reps: 4
Number of sales supervisors: 2
About Us
What defines a “good” company? Answers may vary from a good product to customer service, satisfaction, community service and on and on. We believe it is a combination of these along with honesty, hard work, and dedication that will not only bring success to a company, but allow for mutually beneficial business relationships to form. Award winning service is what Peterlin Distributing is about. Originating from Baers Market, the Peterlin Brothers began to see what they could do in the industry; leading to Peterlin Distributing that was started in 1939 by the three brothers Ferdinand, Roman, and John Peterlin. Peterlin Distributing continues to be a family owned and operated business. Founded on the idea that quality products and exceptional customer service can and should be provided to everyone, the first Peterlin Distributing warehouse was opened in historic Calumet Michigan alongside the old railroad track just outside downtown. Over the years, Peterlin Distributing has grown, evolved and is now beginning to optimize business operations in our 7 county reach. Throughout the decades, we have navigated a constantly changing market and have been able to build ourselves to what we are today: a wide-reaching distribution center responsible for well over half of the market share in overall beer.
Community Involvement
Major Company donations or charitable organizations supported:
Calumet Lions
Michigan Sheriffs Association
Houghton County Food Pantry
Keweenaw Chamber of Commerce
UP Whitetails Association
Copper Harbor Trails Club
Keweenaw ATV Club
Keweenaw Random Acts of Community Kindness
Calumet Sports Booster Club
Hancock Sports Booster Club
Houghton Sports Booster Club
Ducks Unlimited
Omega House
Knights of Columbus
Copper Dog 150
Keweenaw Community Foundation
Keweenaw Car Show
Counties Served
Gogebic
Iron
Dickinson
Houghton
Baraga
Ontonogan
Keweenaw
Total Market population: 108, 000
Current Suppliers (Beer Only)
National: Anheuser-Busch, Miller Coors, New Belgium, Pabst, Deschutes, Ballast Point, Cigar City, New Castle, Hofbrau, Flying Monkey, New Holland, Cameron’s, GK Skaggs, Ayinger, Constellation, Konig, Warsteiner, Paulaner, and Nickel Brook
Regional: Hinterland, Point Brewery, Trouble Brewing, Forgotten Fire, Minhas, Rhinelander
Michigan: Right Brain, Rochester Mills, Blackrocks, Frankenmuth, Blake’s Hard Cider, Paw Paw, Schmohz, Saugatuck, Badass, Brewery Terra Firma, Elk Brewing, Roak Brewing, Midland Brewing, Perrin, Latitude 42, Virtue Cider
Competitive Advantage
Young and aggressive management and sales team
Financially able to overspend on promotions to build up long term sales
Celebrating 80 years in business in 2019 1957 Ford Firetruck converted to draft dispenser to use for special events
Quality is number one priority
Diverse portfolio enables us to serve our customers better than others
Service structure that is second to none in our territory
Local Market Dynamics
Michigan Tech University is major influencer in our market.
Finlandia University is also in our market
Copper Harbor is a destination mountain biking, hiking, kayaking, camping location.
Lake Superior surrounds our territory and our weather is influenced by it.
In the winter of 2016-2017 we received over 300 inches of snow
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Retail Account Information
Off-Premise Accounts: 137
On-Premise Accounts: 140
Chain Accounts Serviced
Off-Premise + number of locations:
Wal-Mart (3)
Walgreens (3)
Shopko (5)
Krist Oil (19)
Holiday (8)
Dollar General (5)
Murphy Oil (2)
Econo Foods (2)
Campioni (9)
Festival & Event Accounts
Major Venues/Special Events/Festivals serviced within the market:
Copper Country Firefighters Tournament
Keweenaw Brewfest
Baraga Brewfest
Bridgefest
Aura Jamboree
L’Anse Fishing Tournament
Portage Health Ride the Keweenaw
Total Number of Events/Festivals held within market: 7
Total Number of Events/Festivals serviced by company: 5