Mervenne Beverage Company, Inc.
4209 M40
Holland, MI 49423
Phone: 269-751-7373
Fax : 269-751-7212
Owners
Mercedes Saurbaugh
Owner
Laurie Hekman
Treasurer
Key Employees
Brett Saurbaugh
President
bsaurbaugh@mervennebeverage.com
Jim Permesang
General Manager
jpermesang@mervennebeverage.com
Chris Post
Sales Manager
cpost@mervennebeverage.com
Brian Essenberg
Market Manager
b.essenberg1@yahoo.com
John Rizzo
Sales Execution Coordinator
john.rizzo1428@gmail.com
Jennifer Bouwman
Office Manager
jbouwman@mervennebeverage.com
Monica Houser
Inventory and Forecasting Lead
monicam@mervennebeverage.com
Number of merchandisers: 7
Number of sales reps: 6
Number of sales supervisors: 2
About Us
Established in 1951, Mervenne Beverage Company, Inc. is a family owned business with over 67 years of servicing our market. Throughout the years, Mervenne Beverage Company, Inc. has built a strong foundation of trust and partnership with our customers. We pride ourselves with being committed to providing quality products and maintaining strong relationships.
Community Involvement
Major Company donations or charitable organizations supported:
Holland Police Officers Association
L.A.U.P (Latin Americans United for Progress)
Make A Wish
Area Recreation Departments
MDA
Area Public Schools
Grand Valley State University
Allegan County Search and Rescue
Grand Haven Coast Guard Festival
Counties Served
Barry
VanBuren
Ottawa
Allegan
Total Market population: 400,000
Current Suppliers (Beer Only)
National: Anheuser-Busch, Goose Island, New Belgium Brewing, United Brands
Regional: Cigar City, 10 Barrel, Blue Point, Breckenridge, Elysian, Golden Road, Kona, Widmer
Michigan: Perrin Brewing, Austin Brothers, Rochester Mills, Blake Farms Cider, Storm Cloud, Rhinegeist Brewery, Beast, Geloso Brands, Good Boy Vodka
Competitive Advantage
Only local wholesaler
Market share leader
Experienced sales and delivery staff
Manageable portfolio
Focus on customer service
Seven days a week merchandising support
History of helping our accounts grow their business
Local Market Dynamics
Market ranges from rural farm land to 60 miles of West Michigan shoreline
Seasonal Market
Holland is home to Hope College, with an enrollment of 3150.
Allendale is home to Grand Valley State University, with an enrollment of 25,049.
Gas and convenience accounts total 38% of the total off-premise business
40% of our total volume is done between May and August
Growing Hispanic Market
Download a printable PDF of this information
Retail Account Information
Off-Premise Accounts: 250
On-Premise Accounts: 220
Chain Accounts Serviced
Off-Premise locations:
Meijer
Walmart
Spartan Nash
Sam’s Club
Festival & Event Accounts
Major Venues/Special Events/Festivals serviced within the market:
Berlin Raceway
US 131 Speedway
Coast Guard Festival
Eagles Entertainment Tent
Polish Days
Ottawa County Fair
Wurstfest (New Salem)
Ice Breakers