Main Beverage Company
202 S. Lansing Street
Owosso, MI 48867
Phone: 989-725-8515
Fax: 989-725-8858
Owners
Keith L. Maike
President
keithl@gmail.com
Key Employees
David Niewiadomski
Vice President/GM
daveniewiadomski@mainbevco.com
Number of merchandisers: 4
Number of sales reps: 3
Number of sales supervisors: 1
About Us
Main Beverage Company is a family owned beer and wine distribution company spanning three generations of operation. 2021 marked the 60th year in business.
The company employs 25 local, full-time people. Regular delivery routes service all of Shiawassee County and parts of Clinton, Saginaw and Livingston Counties while commanding a 74% market share. Main Beverage Company’s success has withstood the test of time. The Company has persisted by staying connected to the local market and by delivering superior customer care through strong partnerships, results driven initiatives and an unwavering commitment to community.
Community Involvement
Major Company donations or charitable organizations supported:
Chesaning Area Veterans Relief Fund
Habitat for Humanity
Child Advocacy Center
Law Enforcement United
ARC Shiawassee
Shiawassee YMCA
Firefighters Association
Special Olympics Area 28
Counties Served
Southern Saginaw including Chesaning, Oakley
Northern Livingston including Cohoctah
Shiawassee
Northern Clinton including St. Johns, Fowler, Maple Rapids, Ovid-Elsie
Total Market population: 101, 700
Current Suppliers (Beer Only)
National, Regional and Michigan:
Anheuser-Busch, FIFCO, Diageo, CANarchy/Perrin, New Belgium, Heineken, Blake's Cider, Jack Daniels, Liquid Death, Red Bull, BeatBox, Shiner Brewery, Austin Brothers
Competitive Advantage
Market share leader 74%
Ability to stay connected to local market
Highest sales call and delivery frequency of any distributor in the market
Proven community partner
7-day per week merchandising support
“On call” at all times- you need beer, we deliver
Experienced sales, operations and management teams
7-day per week Segmented Sales Force
Pride- we live here, we work here, we drink here
Local Market Dynamics
Off-premise chain accounts represent 44% of business off-premise business
Rural based market with normal Michigan seasonality
Under-indexed on-premise chain account business
Craft beer represents 21% of market taps
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Retail Account Information
Off-Premise Accounts: 100
On-Premise Accounts: 113
Chain Accounts Serviced
Off-Premise locations:
Meijer
Walmart
Spartan
Kroger
Speedway
RiteAid
Walgreens
7- Eleven
Dollar General
Festival & Event Accounts
Major Venues/Special Events/Festivals serviced within the market:
Curwood Festival- Owosso
Carriage Days- Ovid-Elsie
Oktoberfest- Owosso
Mid Michigan Old Gas Tractor- Oakley
Mint Festival- St. Johns
Lebowsky Performing Arts Center- Owosso
Durand Railroad Days
Maple Rapids Festival
Saginaw County Fair
St. Johns Summerfest