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OUR NETWORK

Main Beverage Company

Main Beverage Company

202 S. Lansing Street
Owosso, MI  48867

Phone: 989-725-8515

Fax: 989-725-8858

www.mainbevco.com

Owners
Keith L. Maike
President
keithl@gmail.com

Key Employees
David Niewiadomski
Vice President/GM
daveniewiadomski@mainbevco.com

Number of merchandisers:  4

Number of sales reps: 3

Number of sales supervisors: 1

About Us

 

Main Beverage Company is a family owned beer and wine distribution company spanning three generations of operation.  2021 marked the 60th year in business.

The company employs 25 local, full-time people.  Regular delivery routes service all of Shiawassee County and parts of Clinton, Saginaw and Livingston Counties while commanding a 74% market share. Main Beverage Company’s success has withstood the test of time. The Company has persisted by staying connected to the local market and by delivering superior customer care through strong partnerships, results driven initiatives and an unwavering commitment to community.


Community Involvement

Major Company donations or charitable organizations supported:

  • Chesaning Area Veterans Relief Fund

  • Habitat for Humanity

  • Child Advocacy Center

  • Law Enforcement United

  • ARC Shiawassee

  • Shiawassee YMCA

  • Firefighters Association

  • Special Olympics Area 28


Counties Served

  • Southern Saginaw including Chesaning, Oakley

  • Northern Livingston including Cohoctah

  • Shiawassee

  • Northern Clinton including St. Johns, Fowler, Maple Rapids, Ovid-Elsie

Total Market population: 101, 700


Current Suppliers (Beer Only)

National, Regional and Michigan:
Anheuser-Busch, FIFCO, Diageo, CANarchy/Perrin, New Belgium, Heineken, Blake's Cider, Jack Daniels, Liquid Death, Red Bull, BeatBox, Shiner Brewery, Austin Brothers


Competitive Advantage

  • Market share leader 74%

  • Ability to stay connected to local market

  • Highest sales call and delivery frequency of any distributor in the market

  • Proven community partner

  • 7-day per week merchandising support

  • “On call” at all times- you need beer, we deliver

  • Experienced sales, operations and management teams

  • 7-day per week Segmented Sales Force

  • Pride- we live here, we work here, we drink here


Local Market Dynamics

  • Off-premise chain accounts represent 44% of business off-premise business

  • Rural based market with normal Michigan seasonality

  • Under-indexed on-premise chain account business

  • Craft beer represents 21% of market taps


Download a printable PDF of this information

 

Retail Account Information

  • Off-Premise Accounts: 100

  • On-Premise Accounts: 113


Chain Accounts Serviced

Off-Premise locations:

  • Meijer

  • Walmart

  • Spartan

  • Kroger

  • Speedway

  • RiteAid

  • Walgreens

  • 7- Eleven

  • Dollar General


Festival & Event Accounts

Major Venues/Special Events/Festivals serviced within the market:

  • Curwood Festival- Owosso

  • Carriage Days- Ovid-Elsie

  • Oktoberfest- Owosso

  • Mid Michigan Old Gas Tractor- Oakley

  • Mint Festival- St. Johns

  • Lebowsky Performing Arts Center- Owosso

  • Durand Railroad Days

  • Maple Rapids Festival

  • Saginaw County Fair

  • St. Johns Summerfest