Ludington Beverage Co., Inc.
816 N. Washington Ave.
Ludington, MI 49431
Phone: (231)845-1291
Fax: (231)843-8798
Owners
Tad Reed
President
tad@ludingtonbeverage.com
Rick Tyndall
Vice President/GM
rickt@ludingtonbeverage.com
Key Employees
Jeff Patterson
Sales Manager
jeffp@ludingtonbeverage.com
Kai Karlsen
Sales Execution Coordinator/Large Format/High End
kaik@ludingtonbeverage.com
Troy Smith
Operations Manager
troys@ludingtonbeverage.com
Caleb Lowrey
Assistant Operations Manager/
Product Supply Coordinator
calebl@ludingtonbeverage.com
Heidi Knudsen
Controller/Human Resources
heidik@ludingtonbeverage.com
Kari Johnson
Administrative & Pricing Coordinator
karij@ludingtonbeverage.com
Number of merchandisers: 5
Number of sales reps: 6
Number of sales supervisors: 2
About Us
Founded in 1933, Ludington Beverage Co., Inc. is a fourth generation, 100% Veteran owned & operated beverage distributor that serves seven counties in Northwest Michigan. Our team markets, sells, and distributes quality products from national, regional, and local breweries. Our mission is to provide for our family of employees and serve the communities in which we live and service, working as a team of teams to sell the world’s most premium beverages to our valued customers.
Community Involvement
Major Company donations or charitable organizations supported:
West Shore Community College
Habitat for Humanity
Manistee and Mason County Veterans Endowment Fund
Manistee Sport Fishing Association
C.O.V.E. - Communities Overcoming Violent Encounters
Spectrum Health Ludington Hospital
United Way Mason County
Counties Served
Benzie
Osceola
Newaygo
Mason
Oceana
Manistee
Lake
Total Market population: 110, 000
Current Suppliers (Beer Only)
National: AB InBev, New Belgium, Goose Island, Heineken, Gambrinus, North American Breweries, United Brands, Cutwater, Sazerac, Phusion Projects, Geloso Beverage Group, Red Bull, Future Proof/Beatbox Beverages, Arizona Beverages, Icelandic Glacial water, 101 North Wines, Canarchy Brands, Bucked Up
Regional: Oskar Blues, Cigar City, Breckenridge Brewing, Golden Road, Elysian, Craft Brewers Alliance Brands, Taste of Florida, Filbert’s Bottling, Chateau Diana Wines, Van Ruiten Family Winery, Southern Italy Imports, Poppi, FÜL, Sun Ice, Rhinegeist, Good Boy
Michigan: Mountain Town Brewing, Perrin Brewing, Petoskey Brewing, Rochester Mills, Schmohz, Stormcloud Brewing, Reed City Brewing, Big Hart Brewing, North Channel Brewing, Great Mead Hall and Brewing Co., Virtue Cider, Blake’s Hard Cider, Owosso Products, Unruly Brewing, Big Buck Brewing
Competitive Advantage
B2B enabled via BEES
Greatest Call Frequency
Market share leader
Exclusive beer supplier of 77% of special events
7 days a week merchandising support
Local community involvement
Employment retention unmatched enabling market consistency
Local Market Dynamics
60% of total market taps are craft
49% of total off-premise volume is independent
84% of total volume is off-premise
High summer seasonality due to tourist destination
Highest share of volume is along Lake Michigan shoreline
Largest salmon fishing port on the Great Lakes
Home of the S.S. Badger Carferry connecting Ludington, MI to Manitowac, WI
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Retail Account Information
Off-Premise Accounts: 152
On-Premise Accounts: 148
Chain Accounts Serviced
Off-Premise locations:
Wal-Mart
Meijer
Blarney Castle Oil
Spartan
Wesco
GPM/Admiral
Dollar General
True North
Rite Aid
Walgreens
Murphy
J&H
Walters-Dimmick
Festival & Event Accounts
Major Venues/Special Events/Festivals serviced within the market:
Iron Tourist Association - Flea Roast & Ox Market
Baldwin Trout-A-Rama
Offshore Classic Salmon Fishing Tournament
Manistee Forest Festival
Ludington New Years Eve Ball Drop