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OUR NETWORK

Griffin Beverage Company

Griffin Beverage Company

1901 Dam Road
West Branch, MI 48661

Phone: (989)345-0540

Fax: (989)345-2040

www.griffinbev.com

Owners
Bob & Nancy Griffin
CEO
webmaster@griffinbev.com

Bob Griffin Jr.
General Manager
bob@griffinbev.com

Key Employees
Pete Matuzak
Location Manager, Marquette
pete@griffinbev.com

Mike Kamyszek
Location Manager, St. Ignace
mike@griffinbev.com

Dan Neubecker
Sales Manager, West Branch
dan@griffinbev.com

Pat Thompson
Sales Manager, West Branch
pat@griffinbev.com

Kiel Hooten
Craft Brand Manager
kiel@griffinbev.com

Josh Mongait
Sales Manager, Marquette
josh@griffinbev.com

Total number of employees: 250

Number of merchandisers:  30

Number of sales reps: 52

Number of sales supervisors: 13

About Us

 

Griffin Beverage Company was started in 1967 when Bob Griffin Sr. and Nancy Griffin entered into a partnership with Richard Templeton. At this time, Bob ran the West Branch operation and Richard ran the Traverse City bottling operation. The combined company produced and sold various soft drinks, from Crush to Coca-Cola. The company also distributed many different beer and wine brands in the West Branch area, including Anheuser-Busch and Stroh’s brands. In the following years, several other companies were acquired and the market coverage area stretched from the West Branch area into the Upper Peninsula to Marquette. 


Community Involvement

Major Company donations or charitable organizations supported:

  • Ogemaw Heights Sports

  • American Red Cross

  • Ogemaw County Humane Society

  • Northeast Community Foundation

  • Ogemaw Nature Park

  • Bikers 4 Kids


Counties Served

  • Gladwin

  • Mackinac

  • Marquette

  • Ogemaw

  • Arenac

  • Iosco

Total Market population: 175, 000


Current Suppliers (Beer Only)

National: Anheuser-Busch, North American Brewing, Pabst, Heineken, Diageo, Molson, Goose Island, New Belgium

Regional: Deschutes, Great Lakes, Cigar City, Breckenridge, Golden Road, Kona

Michigan: Bell’s, Founders, Blackrocks, Keweenaw, Cheboygan, New Holland, Dark Horse, Arcadia, Saugatuck, Jolly Pumpkin, North Peak, Rochester Mills, Perrin, Terra Firma


Competitive Advantage

  • Highly-trained and motivated sales staff 

  • Unique intellectual properties that enhance inventory management and customer service

  • Customer service that puts the customers’ needs first

  • In-house mechanics and paint shop allow low cost operations, quick image upgrades

  • OTR semi fleet in which we haul 80% of all our product.  Allows for flexibility and low cost

  • Live inventory between locations allows quicker turns and less out of stocks


Local Market Dynamics

  • Market varies from extreme blue collar in the West Branch area, to extreme tourist/summer market in St. Ignace, to college town, white collar in Marquette. All areas are tourist areas.

  • Most are fairly rural, with population centers 30-40 miles apart. 


Download a printable PDF of this information

 

Retail Account Information

  • Off-Premise Accounts: 394

  • On-Premise Accounts: 326


Chain Accounts Serviced

Off-Premise + number of locations:

  • Wal-Mart (3)

  • Meijer (1)

  • Family Fare (5)

  • RiteAid (6)

  • Forward (12)

  • Sunrise (6)


Festival & Event Accounts

Major Venues/Special Events/Festivals serviced within the market:

  • Mackinac Island, with daily deliveries

  • Upper Peninsula Brewers Guild Fall Festival 

  • Total Number of Events/Festivals held within market: 34

  • Total Number of Events/Festivals serviced by company: 26


Current Total Customer Service Score: 92%

  • Delivery Service Score: 94%

  • Sales Service Score: 95%