Current Suppliers (Beer Only)

National:
Anheuser Busch, FIFCO, Pabst, Diageo, Boston Beer Company, Constellation, Heineken, New Belgium, Red Stripe, Goose Island, Sierra Nevada, Hof Brau, Sapporo, Gambrinus, Newcastle, Warsteiner, Paulaner, Good Boy, Rhinegeist, Athletic, Carbliss, Happy Dad

Michigan:
Bell's, Founders, Rochester Mills, Petoskey, Perrin, Blake's, ROAK, Midland, Right Brain, Austin Brothers, New Holland, Mountain Town, Dark Horse, Tri-City, North Peak, Dragonmead, Brew Detroit

Non-Alcoholic:
Craftworks, Phorm Energy, Red Bull, Liquid Death, Bucked Up, Langers, Hoist, Jarritos, Great Lakes Coffee, C20 Coconut Water, Absopure Water

Competitive Advantage

• Market share leader

• Partnered with 3/4 of the major league sports teams

• 90% sponsorship of music venues

• State of the art technology, including ordering, picking, and delivery systems

• Sizeable, refrigerated festival equipment

• Regular, ongoing training and development for personnel

• 7 day/week merchandising support

• Best people, customer service, products, systems, equipment and resources

Local Market Dynamics

• Very Diverse Market, ranging from rural farming country to big city metro

• Detroit has been named "the most compact sports district in America" by Forbes magazine, housing all three of it's major league sports venues in one central downtown district

• Two Detroit stadiums and three Detroit casinos make up 9% of total on premise volume

• Gas & Convenience & Convenience stores make up 49% of off premise accounts

• Based on per capita income, median household income and median family income, Oakland county is the wealthiest county in Michigan

• Wayne county is the most populous county in the state of Michigan

• Detroit is the most populous city in Michigan

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Retail Account Information

• Off-Premise Accounts: 2,600

• On-Premise Accounts: 2,700

Chain Accounts Serviced

Off-Premise locations:

• Meijer (34)

• Kroger (51

• Walmart (26)

• Costco (6)

• Sam's Club (8)

• Spartan Ad (37)

• Spartan Nash (24)

• Speedway/7-Eleven (159)

• GPM Midwest (63)

• Quick Save (21)

• Blarney Castle (72)

• Forwards (20)

• Dollar General (130)

• CVS Pharmacy (60)

• Walgreens (47)

• Family Dollar (55)

• Applebees (24)

• Buffalo Wild Wings (20)

Festival & Event Accounts

Major Venues/Special Events/Festivals serviced within the market:

• Little Caesar's Arena

• Soaring Eagle Casino

• MGM Grand Casino

• Ford Field

• Pine Knob Music Theatre

• Motor City Casino

• Greektown Casino

• The Fillmore

• Comerica Park

• Royal Oak Music Theatre

• Fox Theatre

• Saginaw Dow Event Center

• Movement Music Festival

• Detroit Jazz Fest

• Detroit Grand Prix

• Rocket Classic

• World Expo of Beer

Total number of events serviced by company: 175