Atlas Sales, Inc.
2955 W. Columbia Ave
Battle Creek MI 49015
Phone: (269)968-9758
Fax: (269)968-1022
Owners
Greg Dunn
President
gdunn@atlassalesinc.com
Bud Dunn
Vice President
bdunn@atlassalesinc.com
Key Employees
Tom Harty
Sales Manager
tharty@atlassalesinc.com
Mike Hall
Team Lead & Craft Manager
mhall@atlassalesinc.com
Brad Gwathney
Operations Manager
bgwathney@atlassalesinc.com
Sandie Vannortwick
Accounting
svannortwick@atlassalesinc.com
Total number of employees: 25
Number of merchandisers: 3
Number of sales reps: 4
Number of sales supervisors: 2
About Us
Atlas Sales Inc. is a beer distributor located in Battle Creek, Michigan. We operate as the front-line sales and distribution team for Anheuser-Busch Inbev and New Belgium Brewing and for Michigan craft breweries such as Territorial, Perrin, Rochester Mills, Right Brain, and Blake’s Hard Cider. We are proud of our family’s and our employees’ passion for the beer industry. We enjoy holding regular events with our local retailers, taking any opportunity to share the wonderful diversity and many fine products available in the beer industry. This enthusiasm and commitment has resulted in the highest customer satisfaction rating among all distributors serving our customers.
Community Involvement
Major Company donations or charitable organizations supported:
Folds of Honor Foundation
Kellogg Community College
Rotary International
Boy Scouts of America
Junior Achievement
Battle Creek Police Department
Counties Served
Calhoun
Eaton
Kalamazoo
Total Market population: 120, 000
Current Suppliers (Beer Only)
National: Anheuser-Busch InBev, Deschutes Brewery, Goose Island Beer Company, New Belgium Brewing Company
Regional: Oskar Blues, Cigar City, 10 Barrel, Blue Point, Breckenridge, Golden Road, Kona
Michigan: Perrin Brewing Company, Right Brain Brewery, Rochester Mills Brewing Company, Territorial Brewing Company, Elk Brewing, Blake’s Hard Cider Company, Roak Brewing, Austin Brothers Brewery
Competitive Advantage
Lowest salesman per account ratio in our market
Market share leader
Highest sales and delivery frequency among wholesalers in the market
7-day per week merchandising
Local Market Dynamics
Our market covers everything from inner city, to middle America suburban life, and our rural farming communities
Kellogg Co., a Fortune 500 company HQ in down town battle creek
WK Kellogg Foundation, one of the 15 largest foundations in the world
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Retail Account Information
Off-Premise Accounts: 160
On-Premise Accounts: 105
Chain Accounts Serviced
Off-Premise + number of locations:
Corrigan Oil Co. (6)
Spartan Stores (4)
Davis Oil Company (10)
Dollar General (9)
Sams Club (1)
Folk Oil (6)
GPM Investments (2)
Meijer (2)
Sam’s Club (1)
Wal Mart (1)
Walgreens (4)
Walter’s Dimmick Inc. (11)
RiteAid (5)
Speedway (2)
Festival & Event Accounts
Major Venues/Special Events/Festivals serviced within the market:
Kellogg Arena
Leilapalooza
Caribbean Fest
International Summer Fest
Bonteboktoberfest
Backyard Burgers and Brewfest
Michigan Metal Fest